MIDNIGHT RODEO

Born in 2020 as FashionMovesForward’s in-house label, the Midnight Rodeo’s stated purpose is to build a lifestyle brand through the production of garments equally covetable and well-crafted. Midnight Rodeo is a harmony of vintage and Western Americana - with a modern persuasion. Traditional staples are reimagined to create an impression that speaks across generations. The pillars of the brand are due attention paid to beautiful, classic shapes and an eye for the iconography of past eras. 

WORDMARKS

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F/W 23 “PERSISTENCE OF MEMORY”

Runway collection presented during New York Fashion Week

Shown at Georgia Room NYC

CREATIVE DIRECTION: Jackson Ray & Joseph Bunn

PRODUCTION: Asaf Rotman

STYLING: Justin Boone, Jackson Ray, & Joseph Bunn

FULL CREDITS LIST

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 COLLECTION 001: “YOU’RE NOT DREAMING”

CAMPAIGN PROMO

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CASINO TEE

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CLASSIC TRUCKER AND “YOUR’E NOT DREAMING” HATS

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LEON BOOTS

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ACRONYM CLUB TEE

 NEW COLLECTIONS

YOU’RE MY MIDNIGHT HOODIE

CRASH HOODIE

THE VAUGHAN BOOT

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This is an ongoing collaborative project started in 2020

Brand, Apparel, and Graphic Design

by Clayton Foshaug.

Creative and Art Direction

By Jackson Ray & Joseph Bun

Campaign Video

By Recess Studios

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