MIDNIGHT RODEO
Born in 2020 as FashionMovesForward’s in-house label, the Midnight Rodeo’s stated purpose is to build a lifestyle brand through the production of garments equally covetable and well-crafted. Midnight Rodeo is a harmony of vintage and Western Americana - with a modern persuasion. Traditional staples are reimagined to create an impression that speaks across generations. The pillars of the brand are due attention paid to beautiful, classic shapes and an eye for the iconography of past eras.
WORDMARKS
F/W 23 “PERSISTENCE OF MEMORY”
Runway collection presented during New York Fashion Week
Shown at Georgia Room NYC
PHOTOS: Roger Gallegos
CREATIVE DIRECTION: Jackson Ray & Joseph Bunn
PRODUCTION: Asaf Rotman
STYLING: Justin Boone, Jackson Ray, & Joseph Bunn