HASK: REBRAND

Hask is a beauty company that focuses primarily on their dry shampoo line. Using uncommon ingredients like charcoal, coconut oil, and chia seeds the brand stands out amongst its competitors. The new brand starkly contrasts competitors and demands to be seen with a visually bold aesthetic. Appealing to a younger demographic that is constantly looking for a better and more unique product, the new Hask brand delivers.

WORDMARK

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ASSETS

PRODUCTS

ADVERTISING & MERCHANDISE

WEBSITE

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This project was completed at Western Washington University over the course of 10 weeks.

2018

Art Direction

Creative Direction

Design

Animation

Production and Photography

by Clayton Foshaug.

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