AMAZON STAMPCARD

Stampcard is a customer experience launched by Amazon for their 2022 Prime Day event. This game-like promotion requires Prime members to experience Prime's four main benefits to collect the stamps: free shipping, video streaming, music streaming, and e-book borrowing.

Tasked with creating a new brand language for the event that lives along side the Prime Day brand while also standing out as a new experience. The Stampcard identity uses the core Prime Day brand colors but in bright reimagined ways to differentiate the two programs.